All insights
Sarah Morris

Insights author

Sarah Morris

Co-founder & Chief Commercial Officer

Sarah comes to SafariTip from the world of luxury adventure travel, where she has designed journeys across Africa for international travellers and worked hand in hand with the lodges, camps, guides, and partners who bring those journeys to life. It's a side of the industry that runs on relationships and on sweating the details, from the first conversation with a client to checking in on them while they're out in the bush, and it has given her a first-hand view of how much of a great safari comes down to the people on the ground.

As Chief Commercial Officer she leads SafariTip's relationships with lodges, tour operators, and partners across the continent she's proud to call home, bringing the same love of adventure, exploration, and discovery to growing SafariTip that she brings to everything else. She also takes our demo calls, so if you book one there's a good chance Sarah will be the one walking you through it.

Insights by Sarah

An open-air lodge lounge under a thatched roof

Operations2 min read

Five questions lodges ask before going cashless

From 'will guests tip less?' to 'what happens to our tip box?', these are the questions that come up most when lodges and operators consider cashless tipping.

Sarah Morris

Co-founder & Chief Commercial Officer

A member of staff serving guests at a hotel bar

Operations2 min read

Rolling out cashless tipping? Start with your team

Cashless tipping works best when staff are on board from day one, and getting them there usually takes a few honest conversations rather than a big rollout plan.

Sarah Morris

Co-founder & Chief Commercial Officer

An acacia tree on the savanna at golden hour

Conservation2 min read

When guests tip, the wild can benefit too

Guests who fall in love with a place often want to give something back to it, so we made supporting conservation as easy as thanking the team.

Sarah Morris

Co-founder & Chief Commercial Officer

Lounge chairs on a wooden deck overlooking green hills

Guest experience2 min read

Turning happy guests into five-star reviews

The moment a guest tips is the moment they're most grateful, which makes it the perfect time to ask how their stay went.

Sarah Morris

Co-founder & Chief Commercial Officer

A dirt road stretching through open savanna under a big sky

Industry2 min read

Tipping on a multi-day safari: a guide for tour operators

When a guide spends a week or more on the road with the same guests, tipping looks very different from a two-night lodge stay, and operators can make it a lot easier for everyone.

Sarah Morris

Co-founder & Chief Commercial Officer

A game-drive vehicle stopped near a lion in the grass at golden hour

Guest guide2 min read

How much should you tip on safari? A practical guide for guests

Who to tip, how to work out what to give, and when, with practical answers to the questions guests ask most before heading into the bush.

Sarah Morris

Co-founder & Chief Commercial Officer

Elephants crossing a dirt road, seen from an open game-drive vehicle

Industry2 min read

Cash is disappearing from safari travel, and tips are going with it

International guests carry less cash than ever, which leaves the people who make a safari special relying on a tipping system that no longer fits the way guests travel.

Sarah Morris

Co-founder & Chief Commercial Officer

Ready to Transform Tipping?

Go live in 5 minutes. No setup costs. No credit card required.

5-min setup Bank-grade security Dedicated support Free to start