Product2 min read
Designing a tipping flow that takes seconds
A guest standing at reception with a bag over one shoulder isn't going to download an app, so we designed SafariTip's tipping flow around one question: how few steps can it take?
Co-founder and Chief Product and Technology Officer
The moment a guest decides to tip is usually a short one, squeezed in between checking out, loading bags into the vehicle, and saying goodbye to the team, which means any friction in the process doesn't just slow the tip down, it tends to cancel it altogether. We designed SafariTip's guest experience with that window in mind, and the goal was simple to say and surprisingly hard to do, which was to make tipping take seconds.
No app, no account, no fuss
The first decision was the easiest one to make. Guests scan a QR code with their phone camera and the tipping page opens straight in the browser, so there's nothing to download, no account to create, and no password to forget at the worst possible moment. It sounds obvious, but every step we removed was one less reason for a well-meaning guest to give up halfway through.
Currency first, amounts second
International guests think in their own money, so the first thing they see is a choice of currency (US dollars, euros, pounds, or rand), and every suggested amount on the page follows that choice. We deliberately ask upfront rather than converting amounts in the background, because a guest who sees a familiar number tips with far more confidence than one doing mental arithmetic at a reception desk.
Thanking the right people
Every property works a little differently, so guests can tip everyone at once, a whole team like the guides or the kitchen, or individual people, and each property decides which of those options to offer. Staff profiles carry a photo, a role, and a short bio, because 'Tendai, Safari Guide' with a face attached is far easier to find than a name a guest half-remembers from the second morning's game drive.
Guests can also add tips for several people and teams before paying once, which matters more than it sounds when a guide, a tracker, a butler, and the kitchen have all gone above and beyond on the same stay.
Totals with nothing hidden
Before a guest pays, a bar at the bottom of the screen shows exactly what they're paying for, with their tips, the service fee, and the total all laid out plainly. The service fee is covered by the guest, so 100% of the tip goes to the team, and showing that breakdown upfront is one of the simplest ways to build trust in the whole process.
Payment then happens in a secure checkout built for phones, supporting cards as well as Apple Pay and Google Pay, and the guest gets an emailed receipt for their records.
Sweating the small things
None of these decisions is revolutionary on its own, and that's rather the point, since a good tipping flow should feel like it isn't there at all. We'll keep sanding down the rough edges as we learn from the properties using SafariTip, because in a moment that lasts a few seconds, the small things are the whole thing.
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Co-founder and Chief Product and Technology Officer
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